With a bountiful number of dental practices swirling across the city eyeing to catch better search engine rankings, only a very few manage to reach out to a wide-ranging clientele. As far as my experience, several dental practices emphasize on higher search engine rankings to ensure success. Though top-level rankings contribute to abundant traffic around your site, it does not measure the real success of your website. The ideal way to quantify the success of your website is by determining the reach of your Search Engine Optimization strategies. An ideal SEO for dentists should feature an array of web analytic tools to optimize the performance of the site.
Web analytic tools help you to identify your dental practice website’s traffic and conversions which in turn determines the true success of your website. On the other hand, when you solely track rankings, it only covers a single step in the overall business which is not ideal. You will have no clue as of how people identified your search engine listing. An insight on keywords as well as activities will also be missed out. To add on, the time, money and efforts that you have put in will not be realized in an ideal way. Hence, it is ideal to consider an overall picture by utilizing Google Analytics. It saves your time, money and efforts as well contribute to a better promising reach of your site.
Benefits of Google Analytics for your dental practice
Google Analytics provide a great deal of data about your dental practice website. It provides elaborate information on the time spent by the clientele on your site, the rate of click-throughs, estimates the number of Cost-Per-Click and calculates the entrance, bounce and exit rates. It also provides essential information on the unique visitors, referrals and direct visits. It estimates the search engine traffic, overall visitors and average sales as well. These are only a few examples of data that can be acquired from the Analytics Dashboard. It is thus vital to integrate Google Analytics into your website for more hopeful results. It is important to categorize these data to ensure the real success of your site.
Google Analytics also helps you to categorize these data by setting up goal funnels. Each account profile can have up to 20 goals that can be segmented. Google Analytics allows you to create multiple profiles to your account based on your requirements. The assigned goals can be activated as well as inactivated. The four primary goal types that feature are the destination, visit duration, pages per visit and event tracking. With these four goals, it is easy to assess your site to determine its performance rates. Some of the key performance indicators that can evaluate your website’s performance are keywords, referral traffic, landing pages and email tracking.
Google Analytics helps you to identify the efficiency of your keywords to draw traffic. Keywords can be refined based on the results to perform better. The analytic tools facilitate the identification of best performing landing pages. With Google Analytics, you can identify the source of your traffic. Google’s URL builder allows you to ensure the success of your marketing efforts by identifying your prospective clients. Thus, implementing web analytics drives you a step closer to success.